World of Wabasco

Thursday, August 30, 2007

News - ADV now Geneon's sole Distributor

If you haven't seen it, there is now an official press release by ADV and Geneon regarding their new alliance. Beginning on Oct. 1, ADV will be in charge of Geneon's distribution, marketing, and sales. (Details can also be found through AoD's copy of the Press Release)

Quick comments:
While this gives ADV a chance to extend their reach, I'm hoping consumers won't have to experience too many mistakes along the way. Geneon will probably benefit from having ADV run their marketing and sales, and with ADV being their sole distributor it will probably lighten Geneon's load a bit.

Also, it should be interesting to see just how these changes will affect communications and the way we interact with Geneon and ADV in the near future.

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